Ad Signal was founded to address the need for fast, accurate and independent linear advertising tracking. However, we have become so much more than that.
Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process.
We have recruited top talent from across a broad range of industries and backgrounds to help us realise our expanded vision. We are a deeply curious team who are passionate about solving complex problems. In addition to creating ground-breaking solutions, we ensure sustainability is at the core of everything we do.
As part of this commitment to sustainability, we have been a fully remote company since our inception in 2018, and are committed to building a culture and working environment that prioritises trust and mutual respect.
Our leadership team has experience across a broad range of sectors and draws on experience working with world leading companies across a huge variety of industries.
Tom brings a wealth of experience from the advertising and digital delivery world, with a unique perspective that blends both his technical and commercial acumen within AdTech.
A highly experienced doer of technology, Mike co-founded Ad Signal and helped set the technical direction of the Ad Signal platform. Mike brings 25 years of technology experience, including Media, Telecoms, Publishing and Industrial industries.
With over 40 years of experience, Angus has worked across nearly every link of the advertising supply chain, including the management of creative and production agencies, as well as video delivery companies.
Colin has specialised in audit, finance, business transformation, and programme management throughout his 40-year career. After starting at KPMG, he went on to lead complex global transformation projects at Atos before founding his own consultancy. Colin joined Ad Signal in January 2024, bringing valuable strategic financial insight.
Anson has over 15 years of experience in designing, delivering, and operating business systems. He has built and led multiple successful cross-functional teams, managing large, mission-critical datasets and applying his technical expertise to solve complex business challenges.
Sophie is an experienced operational leader with a strong focus on scaling businesses. Sophie enjoys optimising operations, building scalable systems and processes that support sustainable growth and long-term success within a fast-paced environment.
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