We are passionate, diverse and technical. And so much more besides

Innovative software development

Ad Signal was founded to address the need for fast, accurate and independent linear advertising tracking. However, we have become so much more than that. Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process.


Working for Ad Signal.

We have recruited top talent from across a broad range of industries and backgrounds to help us realise our expanded vision. We are a deeply curious team who are passionate about solving complex problems. In addition to creating ground-breaking solutions, we ensure sustainability is at the core of everything we do.

As part of this commitment to sustainability, we have been a fully remote company since our inception in 2018, and are committed to building a culture and working environment that prioritises trust and mutual respect.

Who we are

Meet our leadership team.

Our leadership team has experience across a broad range of sectors and draws on experience working with world leading companies across a huge variety of industries

Tom Dunning

CEO and Founder

Tom brings a wealth of experience from the advertising and digital delivery world, with a unique perspective that blends both his technical and commercial acumen within AdTech.

Mike Duffy

CTO and Co-Founder

A highly experienced doer of technology, Mike Co-Founded Ad Signal and helped set the technical direction of the Ad Signal platform. Mike brings 25 years of technology experience, including Media, Telecoms, Publishing and industrial industries.

Angus Fear


Over 40 years Angus has worked in almost every link of the advertising supply chain, including the management of creative and production agencies and video delivery companies.

Roisi Proven


A truly domain-agnostic Product leader, Roisi joined the Ad Signal Executive team in 2023 and brings with her 15 years of experience across industries as varied as advertising, film, pharma and academia.

Transform the way you work

Get started with our platform now and supercharge your productivity.