Yorkshire, UK, November 2025: Ad Signal, the UK based media technology company behind Match, has joined the Digital Production Partnership (DPP), the international network that connects the media and technology community.
For Ad Signal, joining the DPP represents an opportunity to learn directly from broadcasters, producers, and technology partners about the real challenges they face in managing and delivering content at scale. The company’s mission is to solve the messy, expensive problems that hold the industry back, and being part of the DPP allows it to better understand those problems from the inside.
“We’ve always believed that the best solutions come from real collaboration,” said Sophie Bartlett, Chief Operations Officer at Ad Signal. “Joining the DPP gives us a seat at the table with the people who live these challenges every day, broadcasters, studios, and technology innovators. It’s a place to listen, learn, and contribute ideas that make a genuine difference.”
At the heart of Ad Signal’s innovation is Match, its award winning proprietary content fingerprinting and intelligent deduplication solution. Match helps media organisations identify what’s identical, what’s similar, and what’s unique across vast content libraries, giving them the clarity to reduce waste, control costs, and lower their carbon footprint. Trusted by major broadcasters, Match is proving how intelligent content management can deliver measurable sustainability and efficiency gains across the industry.
Through the DPP community, Ad Signal aims to engage in open discussions around sustainability, operational efficiency, and intelligent content management, areas where the company’s expertise aligns closely with industry priorities.
“Progress happens when the hard problems get solved, the ones that waste time, burn budget, and stall innovation,” added Sophie. “By working alongside DPP members, we can understand those challenges even better and focus our development on tools that create measurable impact.”
The DPP brings together companies from across the global media supply chain to share knowledge, develop best practices, and promote collaboration. Ad Signal’s commitment to transparency, innovation, and sustainability reflects the DPP’s own ethos of shared learning and progress through partnership.