Yorkshire, UK, October 2025 – Ad Signal, the UK based media technology company behind Match, today announced a strategic partnership with CineSys LLC to expand its presence across the US and Canada. The collaboration will bring Ad Signal’s intelligent content fingerprinting and deduplication solutions to CineSys’ extensive network of media and entertainment customers, helping them address long standing challenges in storage, workflows, and AI driven processes.
CineSys has built its reputation as a trusted advisor to broadcasters, post-production studios, sports organizations, and content-driven businesses across North America. By adding Ad Signal’s Match technology to its portfolio, CineSys will be able to help customers tackle “bloated archives” and “versionitis,” while reducing costs associated with unnecessary storage and AI processing.
Match is Ad Signal’s proprietary content fingerprinting and intelligent deduplication solution, designed to identify what’s identical, what’s similar and what’s unique across vast content libraries. By eliminating duplication and streamlining AI workflows, it helps organizations cut storage costs, lower carbon footprints and gain a precise understanding of their assets.
For CineSys, the appeal extends beyond efficiency. Match’s fingerprinting technology opens new possibilities in workflows ranging from content provenance and rights management to content genealogy and compliance. These significant advantages ensure that organizations can future proof their media operations, while delivering more sustainable, cost-effective content management.
“Having worked with CineSys for over a decade, I’ve seen first hand the strength of their customer relationships and how they are regarded as trusted advisors when it comes to implementing the right technology to meet strategic needs. This is why I’m especially excited that they share our passion for helping organizations clean up their archives, and keep them clean, using our Match intelligent frame analysis technology. Together, we’re in a strong position to help US and Canadian customers reduce waste, cut costs, and unlock new opportunities through smarter media management.”
Nick Pearce, CRO of Ad Signal
The partnership represents a major step in Ad Signal’s international growth strategy, combining CineSys’ established market presence and engineering depth with Ad Signal’s innovation in video fingerprinting. Together, the companies aim to help North American media organizations reduce costs, improve sustainability, and achieve greater control over their content libraries.
“We’re excited to team up with Ad Signal to bring their smart content fingerprinting and deduplication solutions to the North American market. Match by Ad Signal makes it easy for content creators to find duplicates, no matter the format or resolution, giving them better insight into their media and helping them keep only what they really need. This leads to significant storage savings and a cleaner, more organized media library. Additionally, the availability of this intelligence via API for seamless integration into existing content management systems is a major advantage. Working together, we look forward to helping customers future-proof their media libraries, monetize their content, and cut down on unnecessary storage costs.”
Brent Angle, CTO at CineSys LLC
About CineSys
CineSys is a Broadcast and Media Systems Integrator with over 25 years of experience supporting digital content creators across North America. Serving industries from broadcast and post-production to corporate, agencies, worship, and sports, CineSys blends IT expertise with deep Media and Entertainment roots. They streamline creative workflows, bridge the gap between engineering and user experience, and collaborate with manufacturers to improve solutions. By reducing ten clicks to two, CineSys helps teams get the most from their technology—so they can focus on creating and growing.
Learn more at CineSys.io.