The world currently stores 97 zettabytes of global digital data, which is expected to rise to 181 zettabytes by the end of 2025 (Statista 2021).
It is estimated that 2.3% of the world’s CO2 emissions are attributed to data centres and network traffic (IEA 2022). 80% of these emissions are related to video, and much of this video is duplicated. For example, the BBC has 127 versions of the same episode of Dad’s Army; this is known as “versionitis” in the industry.
Ad Signal Match deduplicates video content, regardless of format, codec or resolution, potentially taking the BBC’s 127 versions down to around twenty unique versions. Ad Signal Match offers a significant annual saving in cost and carbon emissions related to storage as well as person-hours finding the right asset. In this example, this is an 84% reduction in storage.
Our patent-pending Compose product takes this further, automatically converting the 20 episodes of 100GB each to a single IMF package of 130GB. This represents a 93.5% reduction from the original 2TB combined file size. In addition, Compose can also optimise ABR streaming, reducing CDN storage by up to 60%. If adopted globally, Ad Signal could significantly reduce the 2.3% of datacenter emissions to less than 0.5%
