We're back in Las Vegas!
Following our success at NAB last year, the Ad Signal team has returned this year, bigger and bolder, ready to demo and showcase the latest innovations to our suite of unique SaaS products, which enable you to understand and take control of your content like never before.
Last year our patent-pending flagship product, Match, won Product of the Year 2024, thanks to our proprietary fingerprinting technology to deduplicate video content archives, reducing storage costs by 60% or more. Match also cuts the cost and carbon of any AI video processing by an average of 75%. Match is integral to the Clearcast library, which is responsible for checking the suitability of UK TV ads before they are broadcast. A recent study showed that Clearcast has achieved a storage cost reduction of over 80% since the library's launch.
This year, Assure is in the spotlight, having been nominated for Product of the Year 2025. Assure tracks linear TV playout in 2 seconds with 99.99% accuracy, rather than the 8 days that it currently takes in the UK, USA and many other countries. Assure is the official source of next-day TV data for Barb, meaning our data will match the data you get from Kantar or MediaOcean the next day. Assure requires no watermarking, making integration seamless and cost-efficient.
The UK TV advertising market is worth £5 billion, and every ad now played in the UK starts and ends with an Ad Signal product, as they pass through the Clearcast Library for clearance, and their playout data is reported by Assure.
We're also debuting our latest patent-pending innovation, Compose, which is the world's first fully automated IMF creation system, enabling the media and entertainment industry to achieve a storage and streaming cost reduction of up to 80%. Compose also works for Adaptive Bit Rate (ABR) streaming, reducing CDN utilisation by up to 80% by rewriting manifests to reuse common chunks of video or audio. There is no compression and no format changes, just intelligent understanding of the content using our proprietary image and audio fingerprinting techniques.
- If you're at NAB, find us at booth W2525 in the West Hall (part of the UK Pavillion) to see the products in action. The team is eager to take you through them and discuss what Ad Signal can do for you and your content:
- Tom Dunning (CEO)
- Paul Land (Head of Sales)
- James Hampshire (Head of Video)
Stop by booth W2525 and say hello if you're there!
