Ad Signal, the UK-based SaaS provider of content intelligence for the media and entertainment industry, has appointed Nick Pearce as its new Chief Revenue Officer.
Pearce joins Ad Signal with more than two decades of experience in media technology and commercial strategy, spanning expertise in software engineering, R&D and global go-to-market leadership. Beginning his career at AT&T Bell Labs, Nick has helped bring multiple disruptive innovations to market, working closely with customers, channel partners and technology alliances across the globe.
Pearce's appointment marks a strategic milestone as Ad Signal enters its next phase of growth, following its £3 million injection from Foresight Group. He will focus on building out a global channel and technical partner network, strengthening ecosystem integrations and aligning sales and marketing to support expansion across Europe and the US.
Tom Dunning, CEO and co-founder of Ad Signal, said: "Nick brings a rare combination of deep technical understanding and commercial instinct, which makes him a perfect fit for where we're heading as a company. He is a great addition to our senior leadership team, helping shape not only our growth strategy but also how we position Ad Signal's long-term impact in the market. His extensive network within the media and entertainment industry, combined with his passion for purposeful, partnership-led growth, makes him a trusted voice in shaping the future of media and broadcasting, and we can't wait to see what we can achieve together".
Nick previously co-founded Object Matrix, the first object storage platform focused on the media and entertainment (M&E) sector, where he helped grow the business from three customers in 2006 to more than 115 before its acquisition in 2023.
"Ad Signal represents exactly the kind of company I believe in," said Pearce. "UK-based, scaling fast, and tackling meaningful, complex challenges in a completely unique way. As Chief Revenue Officer, I'm eager to support a mission that cuts storage and AI processing costs while reducing carbon emissions and driving ESG progress for customers. With such a fabulous team behind the technology, I see huge potential to expand our reach and impact."
