We've done it again!
For the second year in a row, Ad Signal has won NAB Product of the Year at the NAB Show in Las Vegas for our Assure product.
We were selected by a panel of industry experts and announced in a live awards ceremony at NAB Show on Tuesday night...and our team eagerly jumped onto the stage! To be eligible for an award, nominated products had to come from companies exhibiting at the show and be delivered within the 2025 calendar year. After our success with Match in 2024, we entered our Assure product this time, having launched it earlier this year as the official source of next-day TV data for Barb.
Assure tracks linear TV playout in just 2 seconds with 99.99% accuracy, a significant improvement compared to the 8 days it currently takes in the UK, USA and many other countries. With no need for watermarking, Assure ensures smooth integration and cost-efficiency.
Every advert that's aired on UK TV now starts and ends with two award-winning products! Adverts start their journey with Match to pass through the Clearcast Library for clearance, and end with their playout data being reported back to Barb by Assure.
This is a proud moment not only for our team but also for the media and entertainment sector, and the many broadcasters, streaming services, content producers, agencies, and post-houses who trust our tools to deliver reliability and innovation.
Another successful year for us in Las Vegas - our second win in a row as part of NAB POTY 2025! The real question now is... can we make it three in three next year?
In the meantime, we're looking forward to welcoming our winning team back home, proudly carrying another coveted piece of blue glass: the NAB Product of the Year trophy. If anyone has suggestions for a trophy cabinet, we're all ears - because honestly, it feels like we're just getting started.
